Business Success Today

Brought to you by: Randy Elgin
210-232-2310

August 2009

Buying a Business? How to Establish the Value of Goodwill

Goodwill is the value of a business to a purchaser over and above the net assets of the business in question. Ultimately, goodwill is a reflection of the intangible portions of the business, such as reputation, brand name, customer relations and employee morale as well as other factors that improve the company name.

When a business is purchased, goodwill will rarely be mentioned, but its value will be factored into the overall purchase price. Unlike the net assets of a particular business in which the value can be easily appraised, goodwill is more subjective. The value of goodwill is negotiable, and it is up to the buyer to decide what the goodwill of a particular business is worth. This is done by determining the additional value the goodwill brings to the business.

In order to place a value on the reputation of an operating business, the purchaser must consider how well the current clientele fits into the purchaser's visions for the business. In a turnkey operation, reputation, customer relations and employee morale will weigh heavier on the goodwill scale. Conversely, in a situation where the new owner intends to make several changes in order to improve the business, the goodwill may not weigh so heavily.

Ask questions that will assist in defining the value of the goodwill. Will the business realize additional profits due to business name? Would a similar business without an established clientele be as profitable? Does the value assigned by the seller to the goodwill aspect of the sale meet your purchase requirements? These variables allow the investor to establish whether or not the goodwill value is supported.

All That Stuff: Chattels and Fixtures Explained
Purchasing an existing business means that the purchaser needs to establish which fixtures and chattels are included in the sale.

Knowing how to define and identify the elements included in the sale will determine fair market value for the business.

The fixtures and chattels along with all the other fixed assets associated with the business will account for a substantial portion of the purchase price of the business in question.

What Are Chattels and Fixtures?

Chattels are movable possessions and personal property. These are usually items that can be removed without injury to the property.

Fixtures are improvements or items of personal property on the premises of the business that are attached to the property, making them part of the building.

Whether a chattel becomes a fixture depends largely on the circumstances. The method by which the item is affixed to the premises and the degree of importance to the property define the item as either a fixture or chattel.

An Inventory is Vital

When chattels are being sold with a business, the seller should provide a detailed inventory.

Businesses such as convenience stores will often transfer the inventory when the businesses are sold.

From the inventory, a detailed accounting of the inventory will need to be done in order to establish the value of the chattels. This should be done by a third party not connected with the sale of the business.

How Chattels Affect Price

The accounting of chattels will affect the overall purchase price of the business in question. The net value of the chattels will be included in addition to the fixtures and other fixed assets involved in the sale.

The business's chattels and fixtures can have a significant impact on the sale; for instance, when purchasing a manufacturing facility, if you do not purchase the equipment to manufacture the product, then the overall value of the business will be severely affected.

The fixtures should also clearly be identified.

Items such as signage can be contentious issues at closing, so having a real estate professional identify specific contentious items such as fixtures will eliminate potential problems with the sale of the business.

Get Help if You Need It

If you are in doubt about any item, then it should be clearly identified in the agreement of purchase and sale. By clearly identifying the fixtures and chattels in the agreement of purchase and sale, you are protecting your investment in the business that you are buying.

A clearly itemized inventory of all chattels will ensure that the items that should be transferred on the closing date of the sale match the items that you have invested in.

By having a real estate sales representative identify any contentious fixtures that could pose problems prior to finalizing the purchase of the business ,you can eliminate costly delays at closing.

 
How to Give Your Sales Force Incentives to Succeed

An effective commission structure is one that fairly compensates and adequately motivates your sales team. The four most common commission structures are:

  • Straight commission
  • Base salary plus commission
  • Commission plus bonuses
  • Commission plus salary and bonuses

Your plan should be designed to keep your salespeople happy while supporting and advancing your organization's goals and objectives. A successful sales commission plan should:

  • Be clear and easy to understand
  • Offer compensation that is competitive within the industry
  • Enable sales professionals to understand their earnings potential
  • Be flexible and support your company's growth
  • Reward the outcomes and behaviors you want to encourage

Your sales team's goals should reflect the company's larger strategic goals. For example, you may commission various products and/or services at different rates. Or you may use an accelerator plan in which salespeople are paid a modest rate until they meet a given target and then are compensated at an accelerated rate for dollars generated in excess of the target. You may use a higher base salary to reward experience or perhaps bonuses to give an incentive to outstanding performance.

Send a positive message. Make sure that your compensation system sends the exact message you want your salespeople to receive, rewards the behaviors and outcomes you want repeated, and adds to salespeople's income when they succeed.

How to Survive the Recession...Stronger Than Before

As bad as it is out there, it’s important to recognize that this is a time of tremendous opportunity. Get my free report, "How to Survive the Recession...Stronger than Before" by calling 210-232-2310.

 

Business Success Today is brought to you free by:

Randy Elgin
10999 IH10W; Ste 175
San Antonio, TX 78230
210-232-2310
www.SARealtyWatch.com

Thanks for reading! If you'd like to tell me what you think about this newsletter, or if you're thinking of buying or selling real estate, please get in touch.

This newsletter and any information contained herein is intended for informational purposes only and should not be construed as legal advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible for errors or omissions or any damages, howsoever caused, which result from its use. Seek competent legal counsel for advice on any legal matter. This newsletter is not intended to solicit properties currently for sale. 

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